Sonitura Guides

The Tough Conversations
Library

Frameworks, phrases, and practice for the conversations that keep you up at night. Each guide ends where others stop — with a chance to rehearse it before it’s real.

Management

Frameworks for the conversations that define your leadership.

How to Deliver Layoff News: A Framework for the Hardest Conversation in Management
advanced 7 min read 10 min practice

How to Deliver Layoff News: A Framework for the Hardest Conversation in Management

You've rehearsed it six times in the shower. You've tried starting with "Unfortunately.

Practice with Maria Santos Read guide →
How to Give a Performance Review to Someone Who Thinks They're Doing Great
intermediate 7 min read 8 min practice

How to Give a Performance Review to Someone Who Thinks They're Doing Great

Jordan walks in grinning. "I feel pretty good about this quarter," he says, settling into the chair like someone expecting applause.

Practice with Jordan Kessler Read guide →
How to Mediate a Technical Conflict That Has Gotten Personal
intermediate 7 min read 8 min practice

How to Mediate a Technical Conflict That Has Gotten Personal

Yesterday at 4:47pm, Raj posted in #engineering-architecture: "If anyone actually understood distributed systems here, this wouldn't be a discussion." Priya hasn't responded publicly.

Practice with Raj Patel Read guide →
How to Tell a High Performer They're Not Ready for Promotion Yet
beginner 6 min read 7 min practice

How to Tell a High Performer They're Not Ready for Promotion Yet

Aisha booked this meeting three days ago. She has bullet points on her phone.

Practice with Aisha Thompson Read guide →
How to Delegate a Career-Defining Project to Someone Who Doesn't Believe They Can Do It
beginner 6 min read 7 min practice

How to Delegate a Career-Defining Project to Someone Who Doesn't Believe They Can Do It

Your biggest client — 20% of annual revenue — needs a complete portal redesign in six weeks. Your senior designer is on parental leave.

Practice with Sam Whitfield Read guide →
How to Break Through When Your Best Employee Insists They're "Fine"
advanced 7 min read 10 min practice

How to Break Through When Your Best Employee Insists They're "Fine"

Tyler used to be the first person to crack a joke in standup. Last Tuesday he said "Let's just get through this" and turned his camera off.

Practice with Tyler Chen Read guide →

Healthcare

Communication frameworks for the moments that matter most.

Financial Services

Turning difficult financial conversations into paths forward.

Customer Support

De-escalation and retention frameworks for frontline teams.

Sales

Win more deals by mastering the conversations that close them.

How to Cold Call a Busy Executive: Breaking Through in the First 15 Seconds
beginner 7 min read 5 min practice

How to Cold Call a Busy Executive: Breaking Through in the First 15 Seconds

Your palms are damp. You've dialed 47 numbers today and heard 46 voicemails.

Practice with Rachel Nguyen Read guide →
How to Handle Price Objections: When the Prospect Loves Your Product but Not Your Price
intermediate 7 min read 8 min practice

How to Handle Price Objections: When the Prospect Loves Your Product but Not Your Price

The demo went perfectly. He nodded at every feature, asked the right follow-up questions, told you he could "see his team using this.

Practice with Marcus Chen Read guide →
How to Run an Enterprise Discovery Call: Earning a Second Meeting With Fortune 500 Buyers
intermediate 7 min read 10 min practice

How to Run an Enterprise Discovery Call: Earning a Second Meeting With Fortune 500 Buyers

Diana Whitfield has done this forty times. The vendor call.

Practice with Diana Whitfield Read guide →
How to Upsell an Existing Customer: The Annual Review That Grows Revenue Without Selling
beginner 7 min read 7 min practice

How to Upsell an Existing Customer: The Annual Review That Grows Revenue Without Selling

Tom answers the call like he's catching up with a friend. "Hey! Good to hear from you.

Practice with Tom Bradley Read guide →
How to Displace a Competitor: The Long Game That Wins Enterprise Deals 8 Months Early
advanced 7 min read 10 min practice

How to Displace a Competitor: The Long Game That Wins Enterprise Deals 8 Months Early

She told you upfront: "I should be honest — we are not in a buying cycle." Priya Sharma, SVP of Customer Experience at a national insurance company, agreed to this call out of professional curiosity, not purchase intent.

Practice with Priya Sharma Read guide →
How to Close a Stalled Deal: When Your Champion Can't Get It Done Internally
advanced 7 min read 10 min practice

How to Close a Stalled Deal: When Your Champion Can't Get It Done Internally

Three weeks ago, Jason Park looked you in the eye and said, "We want to move forward." You updated your CRM.

Practice with Jason Park Read guide →

Human Resources

Navigate the most sensitive workplace conversations with confidence.

Professional Communication

Advanced frameworks for specialized professional conversations.

Negotiation

Structured approaches to high-stakes negotiations.

How to Negotiate a Partnership Without Giving Away Exclusivity You Can't Afford
beginner 7 min read 8 min practice

How to Negotiate a Partnership Without Giving Away Exclusivity You Can't Afford

Elena just said the word you were dreading: exclusive. She said it warmly, almost casually, like it was the natural next step after two months of productive conversations.

Practice with Elena Vasquez Read guide →
How to Hold the Line on Pricing When Your Best Client Asks for 30% More at the Same Rate
intermediate 8 min read 10 min practice

How to Hold the Line on Pricing When Your Best Client Asks for 30% More at the Same Rate

Tom starts every renewal call the same way: "Love working with you guys." Then comes the ask.

Practice with Tom Harrington Read guide →
How to Survive a Due Diligence Interview Without Killing Your Valuation
advanced 9 min read 12 min practice

How to Survive a Due Diligence Interview Without Killing Your Valuation

Katherine Langford is on the other side of the table with a leather portfolio, your last four quarters of financials, and the patience of someone who has killed 12 deals out of the 40 she has evaluated. She does not smile.

Practice with Katherine Langford Read guide →
How to Ask for a Raise When You Are 25% Below Market and Afraid to Sound Greedy
intermediate 7 min read 8 min practice

How to Ask for a Raise When You Are 25% Below Market and Afraid to Sound Greedy

You have spent three weeks building the spreadsheet. Levels.

Practice with James Park Read guide →
How to Win a Three-Way Partnership Negotiation When Everyone Has a Side Deal
advanced 9 min read 12 min practice

How to Win a Three-Way Partnership Negotiation When Everyone Has a Side Deal

Richard Okonkwo suggested meeting bilaterally before tomorrow's three-way call, and you said yes because refusing would have been suspicious. But now you are staring at the real landscape: Richard has already had a side conversation with TechForge, the third party in this alliance, and TechForge offered him a 45% revenue split to go direct — cutting you out entirely, using their own inferior inventory tool.

Practice with Richard Okonkwo Read guide →

Recruiting

Attract and close top talent with the right conversations.

Customer Success

Retain, grow, and champion your most valuable accounts.

How to Run an Enterprise Onboarding Kickoff When the Client Already Oversold the Timeline
beginner 6 min read 10 min practice

How to Run an Enterprise Onboarding Kickoff When the Client Already Oversold the Timeline

Derek signed the contract two weeks ago. $180K.

Practice with Derek Holloway Read guide →
How to Save a $240K Account When Your Champion Left and Usage Collapsed
advanced 7 min read 12 min practice

How to Save a $240K Account When Your Champion Left and Usage Collapsed

Kevin was your champion. For 14 months, he drove adoption across three departments, answered your emails within the hour, and showed up to every QBR with a slide about how much the platform saved his team.

Practice with Vanessa Okafor Read guide →
How to Pitch Cross-Department Expansion to a Budget Gatekeeper Who Thinks in Spreadsheets
intermediate 6 min read 10 min practice

How to Pitch Cross-Department Expansion to a Budget Gatekeeper Who Thinks in Spreadsheets

Sarah from marketing has been your biggest fan for ten months. 92% weekly active users.

Practice with Nina Castellano Read guide →
How to Run an Executive Business Review When the VP Thinks You're a Line Item to Cut
intermediate 7 min read 12 min practice

How to Run an Executive Business Review When the VP Thinks You're a Line Item to Cut

Robert Tanaka has been your client's VP of Revenue for three years. He signed off on the $200K purchase thirteen months ago because his Director Jordan said it would move the needle.

Practice with Robert Tanaka Read guide →
How to Handle a Product Gap When Your Best Client Just Saw the Competitor's Demo
advanced 7 min read 12 min practice

How to Handle a Product Gap When Your Best Client Just Saw the Competitor's Demo

Claudia Reinhardt staked her reputation on your platform two years ago. She led the competitive evaluation herself, presented to the C-suite, and told her peers it was the right choice.

Practice with Claudia Reinhardt Read guide →

Leadership

Communication frameworks for leaders at every level.

Hospitality

Handle high-stakes service situations with professionalism and grace.

Education

Navigate the conversations that shape students' futures.

How to Handle a Combative Parent-Teacher Conference About a Failing Student
intermediate 7 min read 8 min practice

How to Handle a Combative Parent-Teacher Conference About a Failing Student

Karen Whitfield walks in ten minutes late, still in her blazer from a showing, phone in one hand, purse slung over her shoulder like she is between appointments -- because she is. She sits down and fires before you can finish your greeting: "Before we start, I want to know what you are doing to help my son, because clearly something is not working.

Practice with Karen Whitfield Read guide →
How to Confront a Student About Plagiarism Without Losing the Teaching Moment
intermediate 7 min read 8 min practice

How to Confront a Student About Plagiarism Without Losing the Teaching Moment

Ethan Brooks writes solid B papers. You have read four of them.

Practice with Ethan Brooks Read guide →
How to Respond When a Student Reveals a Mental Health Crisis: The Most Important Conversation of Your Career
advanced 8 min read 10 min practice

How to Respond When a Student Reveals a Mental Health Crisis: The Most Important Conversation of Your Career

The bell rang three minutes ago. Your room is empty except for Mia Chen, who is standing near your desk pretending to organize her backpack.

Practice with Mia Chen Read guide →
How to Handle a Disruptive Participant in Corporate Training Without Losing the Room
beginner 6 min read 7 min practice

How to Handle a Disruptive Participant in Corporate Training Without Losing the Room

You are thirty minutes into a half-day leadership communication workshop. Fourteen senior managers are watching.

Practice with Greg Patterson Read guide →
How to Advise a Student Switching Majors When Their Parents Are Threatening to Cut Funding
beginner 6 min read 8 min practice

How to Advise a Student Switching Majors When Their Parents Are Threatening to Cut Funding

Jordan Reeves sits down across from you and says the sentence they have been rehearsing in their car for twenty minutes: "I am thinking about switching my major. From pre-med to art history.

Practice with Jordan Reeves Read guide →

Real Estate

Master the negotiations and conversations that close deals.

How to Present a Lowball Offer to a Seller Who Raised a Family in That House
intermediate 7 min read 8 min practice

How to Present a Lowball Offer to a Seller Who Raised a Family in That House

Eleanor Webb answers her own door. She's wearing a cardigan and reading glasses pushed up on her head, and she welcomes you into a kitchen that smells like coffee she made twenty minutes ago because she remembered you were coming.

Practice with Eleanor Webb Read guide →
How to Mediate a Noise Complaint Without Losing Either Tenant
beginner 6 min read 7 min practice

How to Mediate a Noise Complaint Without Losing Either Tenant

Lisa Owens has a spreadsheet. She opens it on her laptop before she even sits down — three months of timestamps, durations, and descriptions.

Practice with Lisa Owens Read guide →
How to Negotiate a Rent Reduction With a Commercial Tenant Without Setting a Precedent
advanced 8 min read 10 min practice

How to Negotiate a Rent Reduction With a Commercial Tenant Without Setting a Precedent

Marco Benedetti hasn't taken a paycheck in two months. He doesn't tell you that immediately — he tells you his revenue is down 35%.

Practice with Marco Benedetti Read guide →
How to Talk a Panicking First-Time Buyer Off the Ledge Before Closing
beginner 6 min read 8 min practice

How to Talk a Panicking First-Time Buyer Off the Ledge Before Closing

Your phone buzzes at 9:07pm on a Tuesday. Aisha Patel is calling, and she's not the calm, analytical software engineer who spent six weeks methodically evaluating condos and running her own spreadsheet models on price-to-rent ratios.

Practice with Aisha Patel Read guide →
How to Explain a Doubled Renovation Cost to a Homeowner Who's Been Burned Before
intermediate 7 min read 8 min practice

How to Explain a Doubled Renovation Cost to a Homeowner Who's Been Burned Before

Janet Morrison got your text at 7:14am: "We need to talk about the kitchen. Found some things when we opened the walls.

Practice with Janet Morrison Read guide →

Startup

Communication frameworks for founders building something from nothing.

How to Close Your First Enterprise Deal as a Founder: Turning Vendor Risk into Startup Advantage
intermediate 8 min read 10 min practice

How to Close Your First Enterprise Deal as a Founder: Turning Vendor Risk into Startup Advantage

Derek is on your side. He just can't tell you that yet.

Practice with Derek Ramos Read guide →
How to Cold Call as a Startup Founder: Earning 30 Seconds From Someone Who Gets 10 Pitches a Week
beginner 6 min read 5 min practice

How to Cold Call as a Startup Founder: Earning 30 Seconds From Someone Who Gets 10 Pitches a Week

Priya has five minutes before her next meeting. She picked up a number she didn't recognize because her warehouse manager has been calling from a new line.

Practice with Priya Menon Read guide →
How to Survive Demo Day Q&A: Handling the Investor Who Stress-Tests You in Front of 50 People
advanced 8 min read 10 min practice

How to Survive Demo Day Q&A: Handling the Investor Who Stress-Tests You in Front of 50 People

Fifty people are watching. You just finished your five-minute pitch.

Practice with Victor Aldridge Read guide →
How to Talk to Your First Employee About Declining Performance Without Losing Them
intermediate 7 min read 10 min practice

How to Talk to Your First Employee About Declining Performance Without Losing Them

Casey was there before there was a company. Before the LLC paperwork.

Practice with Casey Morales Read guide →
How to Close Your First Engineering Hire When You Can't Compete on Salary
beginner 7 min read 10 min practice

How to Close Your First Engineering Hire When You Can't Compete on Salary

Noah can do the math. He earns $195K base with a $60K RSU vest.

Practice with Noah Beckett Read guide →
How to Handle a Data Loss Bug When You're the Founder and the Support Team
beginner 6 min read 6 min practice

How to Handle a Data Loss Bug When You're the Founder and the Support Team

Devon imported three weeks of client data last night. This morning, it's gone.

Practice with Devon Castillo Read guide →
How to Recover When Your First Support Hire Drops the Ball on Your Best Customer
intermediate 7 min read 8 min practice

How to Recover When Your First Support Hire Drops the Ball on Your Best Customer

Rachel used to hear back from you within an hour. She'd message about a bug at 9pm and by 10pm you'd reply with a fix or an honest "I'll look at it first thing tomorrow.

Practice with Rachel Liang Read guide →
How to Push Back on an Aggressive Term Sheet With 4 Months of Runway
advanced 9 min read 12 min practice

How to Push Back on an Aggressive Term Sheet With 4 Months of Runway

The term sheet arrived yesterday. $4 million.

Practice with Richard Calloway Read guide →
How to Negotiate SaaS Vendor Pricing When You Have Zero Leverage
intermediate 7 min read 8 min practice

How to Negotiate SaaS Vendor Pricing When You Have Zero Leverage

You've been on DataForge's free tier for eight months. The product is woven into every layer of your stack — data pipelines, analytics, customer dashboards.

Practice with Natasha Kim Read guide →
How to Negotiate a Co-Founder Equity Split Without Destroying the Founding Team
advanced 8 min read 10 min practice

How to Negotiate a Co-Founder Equity Split Without Destroying the Founding Team

Elliot wrote 30,000 lines of code. Nights and weekends for six months, while keeping his day job at Google, while telling his partner it was going to be worth it.

Practice with Elliot Park Read guide →
How to Keep Your Biggest Customer When They're Evaluating Your Competitor
intermediate 7 min read 10 min practice

How to Keep Your Biggest Customer When They're Evaluating Your Competitor

Megan scheduled this call — not you. That detail matters.

Practice with Megan Torrance Read guide →
How to Ask for Your First Case Study Without Making It Feel Like Homework
beginner 6 min read 7 min practice

How to Ask for Your First Case Study Without Making It Feel Like Homework

James just said the words you've been waiting to hear: "My team loves the product. Someone literally said it was the best tool we've added this year.

Practice with James Okafor Read guide →
How to Rally Your Team After a Product Launch That Bombed
intermediate 7 min read 8 min practice

How to Rally Your Team After a Product Launch That Bombed

Twelve signups. Three of them were test accounts.

Practice with Damon Reyes Read guide →
How to Recruit a Senior Leader Away From FAANG When You Can't Match the Comp
intermediate 8 min read 12 min practice

How to Recruit a Senior Leader Away From FAANG When You Can't Match the Comp

Martin is 38. He has two kids — ages 4 and 7 — a mortgage, $3,400 a month in daycare, and a FAANG offer for $580K in total comp with liquid RSUs that vest predictably every quarter.

Practice with Martin Aldric Read guide →
How to Tell Your Team You Have 5 Months of Runway Without Causing Panic
advanced 8 min read 10 min practice

How to Tell Your Team You Have 5 Months of Runway Without Causing Panic

Sam already knows. They saw the payroll — you haven't taken salary in two months.

Practice with Sam Chen Read guide →

Job Interview

Preparation frameworks for high-stakes interviews across every role.

How to Ace a Behavioral Interview: The STAR Method Done Right (Not the Way You Think)
beginner 7 min read 15 min practice

How to Ace a Behavioral Interview: The STAR Method Done Right (Not the Way You Think)

You have practiced your STAR stories in the mirror. Situation, Task, Action, Result — you can recite them in your sleep.

Practice with Sarah Kim Read guide →
How to Crack the Case Interview: The Framework Behind the Framework
advanced 8 min read 20 min practice

How to Crack the Case Interview: The Framework Behind the Framework

The partner across the table just said: "A consumer goods company's profits dropped 15%. Revenue is flat.

Practice with Michael Torres Read guide →
How to Pass the System Design Interview: Architecture Is a Conversation, Not a Diagram
advanced 8 min read 20 min practice

How to Pass the System Design Interview: Architecture Is a Conversation, Not a Diagram

"Design a notification system for 500 million users." Your hand is already reaching for the whiteboard.

Practice with Priya Patel Read guide →
How to Pass the Leadership Competency Interview: What CHROs Actually Score
intermediate 7 min read 15 min practice

How to Pass the Leadership Competency Interview: What CHROs Actually Score

You have led teams of 30. You have delivered projects worth millions.

Practice with David Nakamura Read guide →
How to Survive a Stress Interview: Composure Is a Skill, Not a Personality Trait
advanced 7 min read 10 min practice

How to Survive a Stress Interview: Composure Is a Skill, Not a Personality Trait

"Sit down. You have exactly thirty seconds — tell me why I should keep talking to you instead of the next candidate waiting outside.

Practice with Victoria Cross Read guide →
How to Ace the Startup Culture Fit Interview Without Sounding Rehearsed
beginner 7 min read 12 min practice

How to Ace the Startup Culture Fit Interview Without Sounding Rehearsed

Alex Rivera is wearing a faded climate tech t-shirt and Birkenstocks. They built this company from a dorm room and still push code on weekends.

Practice with Alex Rivera Read guide →
How to Crush the Product Sense Interview by Starting with the User, Not the Feature
intermediate 8 min read 15 min practice

How to Crush the Product Sense Interview by Starting with the User, Not the Feature

"How would you improve Instagram for creators?" Jennifer Okafor leans back. Her pen is down.

Practice with Jennifer Okafor Read guide →
How to Ace the Coding Interview by Thinking Out Loud
intermediate 8 min read 15 min practice

How to Ace the Coding Interview by Thinking Out Loud

Ravi Krishnan doesn't use whiteboards. He doesn't time you with a stopwatch.

Practice with Ravi Krishnan Read guide →
How to Solve the Analytics Case Interview by Asking "So What?" at Every Step
intermediate 8 min read 15 min practice

How to Solve the Analytics Case Interview by Asking "So What?" at Every Step

"Our premium subscription conversion rate dropped from 12% to 8% last quarter. Where would you start?" Dr.

Practice with Dr. Elena Vasquez Read guide →
How to Win the Sales Roleplay Interview by Discovering Before You Pitch
intermediate 7 min read 12 min practice

How to Win the Sales Roleplay Interview by Discovering Before You Pitch

Brandon Mitchell has hired 200+ sales reps. He designed this roleplay to simulate the hardest 15 minutes of a real sales cycle.

Practice with Brandon Mitchell Read guide →
How to Present a GTM Strategy in a Marketing Interview That Actually Impresses
intermediate 7 min read 15 min practice

How to Present a GTM Strategy in a Marketing Interview That Actually Impresses

"We're launching a premium skincare line for Gen Z. Walk me through how you'd bring this to market.

Practice with Lauren Zhang Read guide →
How to Walk Through a DCF in a Finance Interview Without Guessing at Assumptions
advanced 8 min read 15 min practice

How to Walk Through a DCF in a Finance Interview Without Guessing at Assumptions

"Let's say we're looking at acquiring a SaaS company. Walk me through how you'd value it.

Practice with Robert Kwon Read guide →
How to Navigate a Panel Interview Where Three Executives Want Different Things
advanced 8 min read 18 min practice

How to Navigate a Panel Interview Where Three Executives Want Different Things

Three chairs. Three agendas.

Practice with Margaret Sinclair (CEO), James Wu (CTO), Diane Foster (CFO) Read guide →
How to Handle the "What Would You Do If..." Interview Without Guessing
intermediate 7 min read 15 min practice

How to Handle the "What Would You Do If..." Interview Without Guessing

"It's Friday at 5pm." Caroline Webb's voice is calm, steady, almost gentle.

Practice with Caroline Webb Read guide →
How to Walk Through a Deal Using MEDDPIC Without Just Reciting the Acronym
advanced 8 min read 18 min practice

How to Walk Through a Deal Using MEDDPIC Without Just Reciting the Acronym

"Tell me about the most complex deal you've closed. Walk me through it using MEDDPIC.

Practice with Thomas Brennan Read guide →

Consulting

Build trust, deliver truth, and earn lasting client partnerships.

Reading is step one. Practice is the difference.

Every guide is backed by an interactive AI scenario. Rehearse the conversation with a realistic persona who reacts to your words in real time.

Start Practicing Free